Heinz Beck Food Festival
at Poltu Quatu
In the exclusive setting of Poltu Quatu, ROAD EVENTS played a key role in the organization and marketing direction of two exceptional Food Festivals, led by world-renowned Michelin-starred chef Heinz Beck. The festivals, held in the summer of 2016, celebrated the culinary excellence of Costa Smeralda, with international chefs and illustrious names from the Italian gastronomic scene, including Enrico & Roberto Cerea, Ciccio Sultano, and Moreno Cedroni.

The first festival, held on June 26, featured a gourmet street food celebration, followed by an exclusive gourmet dinner on June 27, where each star chef presented their signature dishes to a select audience. These events brought together the very best of haute cuisine in a stunning Mediterranean setting.

ROAD EVENTS managed the rebranding, communication, and event execution, along with comprehensive marketing campaigns in airports and through outdoor advertising, ensuring high visibility and engagement for this prestigious culinary event.
